Who Am I?

I'm Burtland, a results-driven writer and creative strategist with a knack for producing high-conversion content that engages audiences and drives action. With extensive experience across entertainment, sports, AI optimization, and brand strategy, I've boosted reader engagement by 40% at ClutchPoints and led a strategy at Enerpower that increased the customer base by 50%. Skilled in everything from SEO to content performance analysis, I transform complex topics into compelling, user-friendly narratives that resonate with diverse audiences. Bonus: My high emotional intelligence and adaptability make me a collaborative team player, adept at building strong interpersonal relationships and working seamlessly across functions.

For fun, I enjoy gaming on my PS5, finding a new book to read, or catching up on my favorite sports. Reviewing new restaurants I try is also something I try to do more often than not (ask to see my google reviews page haha). 

Writing and Marketing Examples
Alzheimer's San Diego x ClutchPoints x Enerpower

Top-performing organic reach articles (03/2023-07/2024)

Enerpower Paid Social Ads (copy, interactions, custom creatives)

ClutchPoints Articles 

ClutchPoints is a new and unique way to visually experience everything happening during a sports game - including scores, stats, highlights, social media reactions, and news - right as it happens, right in the palm of your hand. Now having expanded with an Entertainment department, this is your one-stop for all things sports and culture.